Traditional approaches failed me, So I built a better way.
Content (5 min)
1. Who I am
2. What I stand for
4. How I built a better way
Meet your advisor
In 2013, persistent shoulder pain put my training and life on hold. After a year of unsuccessful attempts with physical therapists, osteopaths, and chiros, I decided to take matters into my own hands and resolve the issue myself.
I succeeded.
Since then, I’ve developed an international client base and have become an industry leader at delivering unbeatable, fast, lasting results… Providing a beacon of hope for those who feel they have nowhere left to turn.
What I stand for
VALUES
Excellence
I don’t tolerate mediocrity. Precision, discipline, and attention to detail define everything I do — from movement patterns to client results.
VALUES
Integrity
I challenge weak narratives, expose blind spots, and hold myself to the same uncompromising standards I demand from others.
VALUES
Innovation
When something is broken, I refuse to accept it. I question outdated thinking, cut through noise, and create solutions others can’t see.
How it all began
Surgery might be your best option, Ollie.
The words landed like a hammer.
I sat frozen in the Harley Street office, staring at the consultant across the polished oak desk. His voice was calm… too calm… as if he’d delivered this verdict a thousand times before.
The sterile scent of antiseptic clung to the air. My palms were clammy. My chest felt tight, as though the room itself was pressing down on me.
“Maybe he’s right,” I thought.
“Maybe this is it. Maybe my shoulder’s broken beyond repair.”
It hadn’t always been this way.
A decade earlier, I’d pushed my body to its limits — transforming from skinny and weak into strong and lean.
The mirror showed muscle. Discipline. Power.
But beneath the surface, cracks were forming.
At first, it was just a dull ache. A whisper of tightness in my shoulders that I shrugged off. But session after session, the whispers became screams.
Bench press? Out of the question.
Dips? Agony.
Even rows and pull-downs triggered an ache that lingered for hours.
I tried to train around it… shrinking my exercise library until there was almost nothing left.
But it didn’t stop there. Soon, it wasn’t just my workouts.
Carrying groceries for 9 minutes left my shoulder burning.
Sleeping on my side felt impossible.
Even simple movements felt fragile… like my body might betray me at any moment.
And the worst part?
Every time I thought I was making progress, the pain came back… forcing me to stop, leaving me weaker, more frustrated, and questioning my future.
For someone like me… the gym wasn’t just a hobby.
It was part of my identity.
And now, I felt like I was losing it.
But even if you don’t lift, you know this feeling too, don’t you?
That creeping sense your body isn’t as dependable as it used to be… The hesitation before reaching overhead, twisting, or carrying something heavy… The worry that if you push too hard, something will “go” again.
And so I threw everything at it.
💉 Cortisone injections.
🧑⚕️ Physios.
💆♂️ Chiropractors.
🌀 Foam rolling, massage guns, stretches…
Each promised relief. But none delivered.
I tried resting. The pain came back.
I tried stretching. The pain came back.
I tried “rehab.” The pain came back.
Nothing stuck.
I wasn’t just frustrated… I was starting to feel defeated.
So there I was.
£1000s lighter.
12-18 months wasted.
Zero meaningful progress.
The surgeon’s words still echoing in my head.
“Surgery might be your best option.”
I had a choice to make:
Keep going down the same dead-end path.
Let someone cut me open and hope for the best.
Or… burn the boats and figure it out myself.
I chose option 3.
And what followed wasn’t pretty.
📚 Late nights.
☕ Early mornings.
📝 Failures. Retests. Endless adjustments.
My body became a testing ground.
And somewhere in that haze of obsession,
I started to see the patterns others had missed:
- I wasn’t stuck because my shoulder was “complicated” or unfixable. I was stuck because the wrong tools and approaches kept letting me down.
- Band-aid fixes like stretches and massages took the edge off for a few days… but never addressed the real issues driving the pain, tightness, and recurring injuries.
- And the rehab routines I tried? The bands and 3kg dumbbells failed to build the strength, control, and resilience I needed to trust my body under real load.
I was sick of resting, stretching, and silly little rehab routines.
I needed to rebuild my body from the ground up…
That’s when I stopped chasing symptoms and started building a system. Instead of avoiding my shoulders, I confronted them head-on… isolating them, rebuilding their mobility and strength one joint at a time.
❌ I didn’t rely on endless stretches or passive fixes.
❌ I didn’t stop at the first sign of progress.
I built a clear progression… from single-joint control to full, unrestricted movement… so my shoulders could handle whatever I asked of them.
And months later, I wasn’t just pain-free.
✅ I could press again.
✅ I could train without fear.
✅ I trusted my body again.
And it stuck.
Today, I still press, pull, and train hard without hesitation. My shoulders feel strong, mobile, and dependable… whether I’m in the gym or going about daily life.
And the truth is:
You don’t have to settle for stiffness, tightness, or a body that feels fragile.
Since then, I’ve spent over 10,000 hours mastering biomechanics and helping others around the world do the same.
I’ve worked with:
✅ Gym-goers and athletes ready to train hard again.
✅ Busy professionals and parents who just want to move freely and feel strong again.
✅ People who thought they were “unfixable.”
✅ People told to quit lifting or “learn to live with it.”
So if you’re ready to:
✅ Rebuild strength, mobility, and confidence.
✅ Eliminate tightness, stiffness, and recurring injuries.
✅ Move freely, train harder or just live without hesitation.
You’re in the right place.
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