MEET ADAM
A business owner and father from Australia who struggled with rotator cuff flare ups and shoulder pain for 10 years.
His pain disrupted everything…
Exercise
Daily life
Driving
Sleep
❌ Years of physio & rehab exercises, no real progress.
❌ Frustration & doubt, was this just his “new normal” forever?
❌ Fear of never getting back to full strength.
Each failed attempt felt like another step backward.
As a father, he wanted to be a role model to his daughter… but he worried he wouldn’t be able to maintain his physical & mental health much longer.
THE Problem? Not injury
For Adam, the issue wasn’t an acute injury… it was a capacity problem.
- He wasn’t a natural gym-goer.
- His strength had deteriorated, leaving him severely deconditioned.
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His body was hypersensitive to load (any time he did something that exceeded his capacity, pain was triggered)
Why was he stuck for so long?
Because everything he tried… stretches, massage, and rehab drills… focused on removing pain, NOT rebuilding strength.
But here’s the truth:
When you’re weak & deconditioned, your body isn’t capable of handling normal movement loads… so pain becomes a warning system, NOT a sign of injury.
That’s why nothing worked.
The solution wasn’t more rehab drills.
The solution wasn’t chasing pain relief.
The solution was restoring strength… so his body could handle stress without setting off alarm bells.
That’s why PT and passive treatments failed him.
Adam’s turning point
By the time Adam found me, he was skeptical.
“If in-person physios couldn’t help, what chance does a remote program have?”
Valid concern.
Most people assume in-person is better than online coaching.
But what he didn’t realize:
- The problem was never about remote vs. in-person.
- The problem was about the right vs. wrong approach.
He didn’t need hands-on treatment. He didn’t need more band exercises or mobility drills. He needed a plan to build his strength back up.
And THAT is why this worked.
We ditched the endless stretching & low-load rehab work.
Instead, we:
- Targeted the real weak links & movement imbalances.
- Rebuilt strength with progressive, structured programming.
- Adjusted every step of the way — ensuring gradual safe progress.
The results
- No shoulder issues in 6 months (the longest pain-free stretch in over a decade).
- His body is now stronger and more functional than ever.
- Back in the gym, training without fear.
He now lives without the constant burden of shoulder pain, ready to enjoy an active lifestyle without limitations.
I’ve not had ANY shoulder issues since I started with Ollie (6 months now). I am confident that the strength work we have done has resolved my shoulder issues, and my body is in a much better place than when I started.
The thing I liked most about this program was that it was completely customised to me. I never felt like it was just a rehash of a program Ollie gave to everyone. He also changed things quickly if they weren’t working, and was always by my side to answer questions and help me progress.
If you’re thinking of signing up, do it! Ollie is a true professional and is a fantastic listener.
